40: Accelerating Life-Saving Care with Dr. YiDing Yu, Chief Medical Officer of Twiage!

Listen as Dr. YiDing Yu shares her entrepreneurial journey, passion for healthcare innovation, and exciting work at Twiage and Atrius Health.

The ModernMD: Dr. YiDing Yu

Dr. YiDing Yu is a practicing physician, researcher, innovator, and entrepreneur with a passion for improving health care delivery. Dr. Yu is the Chief Innovation Engineer at Atrius Health, the largest nonprofit independent multi-specialty practice in the Northeast. YiDing also is the Founder and Chief Medical Officer of Twiage, a mobile platform that empowers first responders and hospitals to deliver more timely, cost-effective care at the most crucial moments.

Success Quote:

“You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand.” – Woodrow Wilson

White Coat to Business Suit:

YiDing started her entrepreneurial career in high school founding two internet companies. She always wanted to become a doctor and has focus her career on how to make healthcare better. Listen as she shares her entrepreneurial journey and passion for using technology to save lives.

What is your advice for physicians interested in entrepreneurship?

Entrepreneurship is not a linear path or process. Below are YiDings steps for crafting your entrepreneurial career.

1) Clinical vs. Non-Clinical:

What is your clinical vs. non-clinical breakdown? How do you decided on how much time you want to spend innovating vs. time spent treating patients?

Dr. Yu spend 80% of her time on innovation at Atrius Health and 20% on her time treating patients.

2) Problem + Passion:

What are you passionate about and what type of problems are you looking to fix? What would you spend your extra time to get right?

3) Navigating and Conversations:

Navigating the rest of your career is about having the right conversations. If you are new to the entrepreneurship space, find a small cool start-up that could use your help. Send the founders an email and offer to volunteer your time. In return you will get an opportunity to learn and work with the companies founders and will gain great exposure to other healthcare founder and venture capitalists.

Idea to Venture:

Idea: How can you leverage technology to close the communication gap between first responders and hospital staff? Listen as YiDing shares the journey of starting Twiage to create a platform between first responders and hospital staff to improve efficient and timely high quality care during those critical moments.

Challenge: How do you get all the stakeholders to focus on your very important problem. Sale cycles for selling to hospitals can be very long, even when you have traction!

Successes: Make your problem relevant, develop the right referral network, and identify early hospital adopters with innovative leadership. Get the right team on board and work with those that you enjoy spending time with and trust.

Lesson Learned: Simplicity is king – Your solution should work for your end user!

Business Rounds:

Best Advice: “Never leave any doors closed, always keep your eyes peeled for the opportunity. Never hesitate to take the risk, if it strikes your fancy or makes you curious. Don’t just take the well worn path and predictable road.”- Dr. Clay Ackerly, Chief Clinical Officer at naviHealth, Inc.

Daily Success Habit: YiDing shares her daily success habit organizing her email inbox.

  • 1) Set out clear times to check emails.
  • 2) Be rigorous on what you are going respond to.
  • 3) Make snap judgement about responses – Reply or decline.

Healthcare Trends:

Listen as YiDing share her exciting healthcare trends.

1) Improving the patient experience in healthcare.

2) Patient satisfaction as larger components of patient quality measures.

3) Organizations and start ups that focus on patient experience will win in the long run.

Links:

@yidingyu

http://www.twiagemed.com/

@TwiageMed

http://www.atriushealth.org/

@AtriusHealth.

DoseUP:

Thanks for all your incredible support. We are grateful and blessed to all our listeners who support physician entrepreneurship and innovation.

Be innovative – Subscribe, share the love, and write an iTunes review at TheModernMD.com/review

Dream Big and Make it Happen,

Dr. Goodman

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